manifesto

A BREATH OF ANIMA, AN ARTISTIC SENSITIVITY, A SEARCH FOR BALANCE IN ECHO WITH THE LIVING.

By delicately creating a dialogue between form, matter, color and art, Christine Phung explores the Anima, the aura that is in each of us, a unique expression of our intuition and creative energy.

In her studio, gestures are fluid, in search of a delicate balance. Pencils, brushes and scissors trace a captivating choreography, revealing the inspiration of the creator and the vibrant inspiration of her collective of artist friends.

The universal energetic intensity of its iconic Anima blue combined with a palette of soft, natural and deep shades, the power of the graphic compositions, all resonate with the resolutely contemporary purity and versatility of the silhouettes.

The creation resonates with life: each garment is designed with respect for Humanity and the Earth, from the choice of responsible fabrics to reasoned production.

A true alchemist of the soul, Christine Phung transcends the original design, adopting a broader meaning, nourished by imagination and art, and unveils infinite beauties, conscious, strong and sensitive.

OUR ASPIRATION

In this ever-changing world, we invite you to rediscover the intimate balance between yourself and nature.

Through art, beauty, and contemplation, we wish to nurture your connection with life and reveal your sensitivity.

Each piece we create is a gesture of harmony, an invitation to connect with your uniqueness and the world around you.

May every garment you wear be a living reflection of what you feel, of who you are.

OUR PROMISE

We seek the alchemy between cut, material and pattern, to offer you an expressive and energizing wardrobe, which resonates within you, and gives you momentum.

Our graphics are often the result of collaborations with artists. They echo the poetic essence of nature and its light, a way of instinctively embracing a universal beauty.

Our various editions sensitively tell the story of the uniqueness of inner worlds, to create a personal and versatile wardrobe that seamlessly accompanies your aspirations and lifestyle.

OUR VALUES

Poetic design:

Committed to a more timeless and intimate style of fashion, we focus our attention on each creation so that the alchemy of cuts, materials and colours touches your sensibilities to the deepest level.

Conceived as metaphors for movement, the fluidity of the architectural cuts, the vibration of the colors, the hybridization of sportswear and couture invite you to express your Anima with ease and harmony, by composing your personal wardrobe.

Artistic energy:

Christine Phung is surrounded by a collective of inspiring artists, who nourish, through their perspectives and practices, the exploration of the human Anima and its connection to the essence of the world.

By breaking down barriers and hybridizing, we seize a wider field of experimentation, to restore meaning, identity, and emotion.

An eco-conscious design:

The balance between inner self and the world is a search for harmony reflected in our design and manufacturing processes.

Our limited editions are a constant pursuit of social and environmental responsibility, through the selection of materials, certified printing techniques, partner workshops and local expertise…