DIRECTION ARTISTIQUE
By delicately bringing together form, material, color and art, Christine Phung explores the Anima, the feminine aura, a singular expression of our intuition and our creative energy.
In her studio, gestures are fluid, searching for a delicate balance. Pencils, brushes, and scissors create a captivating choreography, revealing the designer's raw canvases and the vibrant ones of her collective of artist friends.
The intensity and nobility of its iconic overseas blue, Anima blue, combined with a palette of soft, natural and deep shades, the power of the graphic compositions, all resonate with the resolutely contemporary purity and versatility of the silhouettes.
Each creation is designed with respect for people and the Earth: choice of responsible fabrics, sustainable production - sewing in harmony with the living.
By transcending the original design, to adopt a broader meaning, nourished by imagination and art, Christine Phung, a true alchemist of and in the soul, reveals infinite beauties, conscious, strong and sensitive.
Leonard Paris
ROLE
Directrice Artistique / Direction Artistique
PERIOD
MISSION
A very short paragraph explaining the context and my role.
VISION / CREATIVE DIRECTION
A few lines about the creative strategy, identity, collection direction, product, colours, prints, image, etc.
Then a strong selection of images:
campaigns / runway / silhouettes / products / details / mood or research where relevant.
The objective is to show not only what the final result looked like, but also how I think and build a brand universe as an Artistic Director.
For Leonard Paris in particular, we have a lot of strong material and several years of collections, so we should curate rather than show everything.
CHRISTINE PHUNG
ROLE
Directrice Artistique / Direction Artistique
PERIOD
MISSION
A very short paragraph explaining the context and my role.
VISION / CREATIVE DIRECTION
A few lines about the creative strategy, identity, collection direction, product, colours, prints, image, etc.
Then a strong selection of images:
campaigns / runway / silhouettes / products / details / mood or research where relevant.
The objective is to show not only what the final result looked like, but also how I think and build a brand universe as an Artistic Director.
For Leonard Paris in particular, we have a lot of strong material and several years of collections, so we should curate rather than show everything.
