Where are the women in fashion?

At the head of luxury houses, there are many men who dictate the trends of tomorrow. Women, much less. Piston, sexism, favoritism...We are investigating behind the scenes of the big brands.
What if we started by rewinding the story? Until the 1920s and 1930s, fashion designers were very powerful. “At that time, women largely participated in the emergence of fashion houses”(...) Jeanne Lanvin, Gabrielle Chanel, Elsa Schiaparelli, they created the first houses and changed fashion with clothes that liberated women's bodies. (...)! “Today, they are not completely absent,” the expert reminds us. Miuccia Prada, Donatella Versace, Virginie Viard at Chanel and even Isabel Marant are at the head of very successful houses. The problem is that fewer and fewer of them are being appointed to management positions.”
When women reinvent fashion “If we take a step aside and move away from the luxury sector, we notice that women are present in fashion in key positions,” notes Thomas Zylberman. More and more of them are creating successful brands! I'm thinking of Sézane, Rouje, Make My Lemonade... They have adopted a fashion that fits their needs, their desires, their different social roles. They achieve this feat of being totally in tune with society's expectations, something that luxury does not necessarily succeed in doing." As artistic director of the Lafrancaise_mailles brand, Christine Phung concedes: “I am very happy to be in this place because we do not make decorative clothes but functional, elegant, with style… It is a brand made by the women for women, and it shows. » Same story with Morgane Sezalory, the founder of Sezane with 3.6 million followers on Insta: “Sezane speaks to all women (..) There is a real niche for those who want to create “discourse” brands . Sézane and his many heirs are very personified by their creators, with strong personal storytelling.”(...)