Christine Phung is in 7th heaven!

Fashion Green Room: the concept store dedicated to sustainable fashion sets up shop at Printemps Haussmann Fashion Green Room is thinking big for its first Parisian edition and sets up shop at Printemps Haussmann. Located on the seventh floor of the department store, under the Binet dome, the 37 square meter space reveals a handful of designers and artisans who are members of Fashion Green Hub. In a press release, the association explains that it wanted to highlight more sustainable brands, promoting local production or Made in Europe.

“The objective: to facilitate access to its creators and the end customer, by offering special moments and inspiring exchanges, as well as a network to communicate on a new way of consuming,” she adds.

The concept store, which will be held from August 31 to January 4, 2024, will reveal a selection of six designers each month. We can cite, among the first brands available in September and October, Revive Clothing Lab specializing in upcycled products, Studio Marguerite and its colorful wardrobe, the expert in Vanmeyer shirts and the luxury label Christine Phung.

Founded in 2015, the Fashion Green Hub association runs several third-party locations located in Roubaix and Paris where companies can develop “circular and solidarity fashion” projects. » Several times a year, it also organizes forums that discuss sustainable alternatives in fashion.