Christine Phung at the F.SHOP creative showroom

Christine Phung au showroom créatif de F.SHOP

Published on June 30, 2025

On the occasion of Fashion Week, I had the pleasure of participating in an F. SHOP , from June 26 to 29, 2025, at 64 rue de Cléry , in the 2nd arrondissement of Paris, warmly welcomed by the ADC agency.

For four days, I met buyers, journalists, and fashion enthusiasts who came to discover my creations, which were offered at discounted prices: archive pieces, new releases, and exclusive pre-orders. A truly shared experience in a friendly and creative atmosphere.

I had the chance to exhibit alongside seven other talented brands: Bombelli, Cordiz, Düttmann Design, Lucille Thièvre, MAES Paris, Reco, SHOESHOE

Together, we have imagined a lively, committed place where independent fashion can express itself freely.

F. SHOP is more than just a pop-up: it's an experience, a meeting between creators and the public, in the heart of Paris.